We all enjoy seeing our favourite movie on a big screen with a tub of popcorn, but have you ever noticed how many steps it takes to get from deciding which movie you want to see to actually seeing it in the theatre? Checking out the movie review is one of them.
Finding a multiplex showing your favourite film, double-checking show times and seat availability, and eventually purchasing your tickets phew, but thanks to book my show, all of this is now possible with only a few clicks. Simply connect to the internet, download the Book My Show app, you have your e-ticket.
The next thing you'll be doing is relaxing in a luxurious reclining chair, watching your favourite movie. But first, let's go back to the beginning and see how a concept became a tremendous hit. Now pretend you don't have access to the internet and you can't book my show. What method do you believe you'd use to purchase your tickets? Or, for that matter, how will you know which multiplex is showing your favourite movie, or the show timings, reviews, and ratings? That's how the world was 20 years ago when there was no internet, no real-time connectivity, and, of course, no book my show, so how did people manage to book tickets back then seems impossible to imagine right this moment.
That's what they'd do: first, they'd check the newspaper ads to see which movies were playing in which theatres and at what times, then they'd arrive early at the theatre and wait in line for hours at the ticket window to get tickets. Many times, after viewing a board of housefull, folks would return home dejected.
Imagine travelling all the way to the theatres only to be turned away because there were no tickets available, and what about the reviews? Back then, the only way to find out about them was to ask their friends one by one. In short, watching a movie was a large endeavour, so how did I schedule my show? For us, crack this code. The plot begins in South Africa. three indian pals who were
When they were on vacation together, they noticed that South Africans bought their rugby tickets through the radio station. Sure, it wasn't a perfect solution, but it was better than standing in line for hours, so when the three of them returned, they decided to implement a similar ticket booking system.
In India, they started Victory Entertainment, where customers could call big tree and reserve their tickets, and delivery boys would then deliver the tickets to their homes and collect payments. It was a lot of work for big tree, but the customers loved it because they didn't have to wait any longer for their tickets and everyone had an assured ticket delivered at their door.
Investors gave them money, they hired employees, created software to book online tickets, and they made huge profits until the competition rose and other players began to use a similar ticket booking model. Now, the direct competition was not the real issue here; it was their competitors' lack of commitment.
That hurt dearly many of the competitors were unable to fulfill the promises given to their customers this caused a bad reputation to all the other players just the way a few mischievous students cause your entire class to be termed as notorious or indisciplined unfortunately bookmyshow also had to pay a price for someone else's faults within a few years bookmyshow lost most Of its funds it was reduced to a six-member team from 150 they could no longer afford to buy tickets in bulk or pay to their delivery boys things were looking bleak for book my show but they just didn't lose hope with a determination to rise from this tight spot they started looking for new solutions
And this time they identified the problem at the other end the multiplexes with an increasing number of multiplexes many were struggling with hiring ticket booking associates seating helpers cash counter managers and day-to-day theater managers big headache right and this was the moment when book my show seized the opportunity
And saved the day they came up with the software for multiplexes as well that took care of all these problems this was a game changer riding on its success they forayed into other categories for ticketing like sports events dramas ipl music concerts festivals flea markets and so on in this way they not only could rise again to newer heights but their ideas revolutionized the
Ticketing experience for all of us so the next time when you book a movie ticket on a click remember book my show's ticket to success the bms story not only teaches us how to build user-centric ventures but it also shows us how to embrace failure and turn adversity to opportunity.